F The Algorithm: If you're chasing views, you're playing the wrong game
You should be making content for real people, not algorithms. Building in public is the answer.
My LinkedIn impressions dropped from 1.2 million views to 846,226 this year.
Maybe you’ve observed the same phenomenon.
But so what?
➡️ 136,237 people still showed up.
➡️ 18,358 now follow this journey (+21.8% year-over-year).
➡️ 23,844 engaged — not bots, not impressions. Humans.
If you’re chasing views, you’re playing the wrong game. Views are ephemeral. Real connections are what matter.
Platforms like LinkedIn owe us nothing.
You’re not entitled to attention just because you posted.
The new LinkedIn algorithm is a moving target. Yes, engagement looks different now:
Hashtags are out
AI replies kill reach
Links get buried
Dwell time matters
Cool. Now adjust. Move on.
I don’t create for the algorithm. You shouldn’t either.
I create for the restaurant owner who’s stuck, for the creator trying to tell their story, for the dad who’s building legacy through content.
I create because I know I am not alone.
No reach? Show up anyway.
No likes? Say something valuable anyway.
We’re building media brands in public. That takes time. That takes patience. That takes reps.
Tell stories.
Stay consistent.
Be the Show.
You don’t need everyone to watch. You need the right people to watch.