He was already in trouble by the time he learned about DAVO Sales Tax.
Thankfully it wasn’t any later.
“We owed some taxes that we didn’t pay because we used the money for something else,” restaurant owner Frank Neri admitted when we stopped by his El Primo Red Tacos in Downtown Miami.
New technology was the answer.
Frank discovered DAVO when he and his team were looking for a solution to their sales tax woes.
“I love automation,” he said about the DAVO by Avalara software which is now used at every single one of his locations.
Another technology solution El Primo uses is Toast. Frank likes how it gives him better control of his business as an all-in-one product.
“It’s your one-stop shop for a restaurant,” he said.
Make sure to watch the full video at the top of this page to get a look inside the operations (and food!) at El Primo Red Tacos.
RESTAURANT TECH IN THIS VIDEO:
SEE YOU AT THE RESTAURANT SHOW THIS WEEKEND? — Are you heading to the National Restaurant Association Show? You’re invited to join our daily Rising Tides Community Meetups live and in-person.
On Saturday, May 17 our big community meet-up will be with our Cali BBQ Media partners at the F3 Tech booth with special treats from San Diablo Artisan Churros.
Also be sure to join our Rising Tides Live streaming show this Wednesday at 10am PST to share your plans for this year’s #2025RestaurantShow.
DM for more information about the in-person event or if you want me to add you to the calendar invites.
On my Digital Hospitality video series, I talked with J Goldin, Systems Director at Riot Hospitality Group, to explore how technology, process, and hospitality intersect.
From tip payout automation via Kickfin to high-speed transactions at the bar, Jay shares how smart tech and thoughtful systems free up teams to deliver unforgettable guest experiences.
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